World Concert Day was founded and organized in 2020 by Music Aid International as a global day of musical performances raising funds and awareness for charities and good causes. This 2020 event saw thousands of artists and fans taking part from every continent with most of the and most of the artists involved performed from lockdown in their various counties during the first wave of the Coronavirus COVID Global Pandemic. The World Health Organization COVID 19 Solidarity Response Fund was the main official cause for that year but other charities, local hospices and national health services, were also highlighted and supported, and direct online donations to these causes were encouraged. UNICEF - The United Nations Internatiional Children´s Emergency Fund is the offical headline cause for the 2021 event, and all artists and charities are welcome to take part. See details below.
FOR ARTISTS It is easy to be part of World Concert Day. Just use the hashtag #worldconcertday on 26 April for your live event, gig, social media post or live streaming performance. It is free to take part as an artist. Tell your fans, friends and family to look out for you on the day and in the run up. You participation can be a one-person show streamed from your kitchen, a live gig at a local venue, a short documentary, or personal rant or plea, sharing a favorite song or artist, or a sponsored activity, or just a simple social media post. Anything goes. It´s YOUR show. Use this opportunity! The official World Concert Day website is at worldconcertday.org - visit there for more details on taking part in the event.
CAUSES In 2020 World Concert Day created solidarity among musicians and fans during the global pandemic while fundraising, supporting UN Aid Relief during the COVID-19 Corona virus Crisis. In 2021 you are invited to promote any cause or charity of your choice. Be creative. Be inventive. This is a day for music you love to do good. Show the world what you can do! Use the hashtag #worldconcertday on 26 April. The Official Preferred Fundraiser in 2020 was The United Nations (UN) Foundation and World Health Organization (WHO) "COVID-19 Solidarity Response Fund" which directly funds the World Health Organization´s work in leading and coordinating the global effort, supporting all countries to prevent, detect, and respond to the pandemic. The 2021 main cause is UNICEF - The United Nations International Children´s Emergency Fund.
FOR FANS AND SUPPORTERS Search with the hashtag #worldconcertday on 26 April to find shows in your area, to find your favorite artists, or to find causes you support. Some people will also be using the hashtag #musicaid, or the name of a charity or cause they support, so you can search for those as well. There will be maps, apps and lots of live shows, events and social media on the day. There will also be interactive opportunities to get involved.
FOR CHARITIES AND CAUSES Make sure that all your supporters who are also musicians know about the event, and encourage them to take part and support your charity or cause in the event. This is a valuable fundraising and awareness-raising opportunity for charities and organizations. It should not be overlooked as part of your promotions, advertising and funding strategy and activities. It is completely FREE to take part and benefit from this global one day event. Don´t miss this opportunity for your charity or cause.
FOR EVERYONE Every musician, singer, songwriter, band, school and activist is welcome to be part of World Concert Day 2020. Solidarity in the face of the current global pandemic is now the main focus of the event - but those who have planned to support the original focus on climate change and pollution and the urgent need to ACT NOW can still continue as before. Join thousands of other participants,musicians, fans and charities globally for a unique and historic music event. Use the hashtag #WorldConcertDay on 26 April and in the run up. On the day stream or link to your live or recorded show on Facebook, YouTube, Instagram and Twitter and on other social platforms or websites. You participation can be a one-person show from your kitchen, or a live gig at a local venue or even a major concert event. Or it could be a short documentary, or a personal rant or plea, or a sponsored activity. Anything goes. It´s your show.
Charities are welcome to join and fundraise for their causes. Many major environmental and activist bodies are also getting involved. Remember to use the hashtag #WorldConcertDay everywhere online on the 26th April. And look out for some famous names who will be taking part!
Music Aid International (musicaid.org) funds the organization of the event and provides supporting websites, technology, platforms and promotion, but it is also an event led from the bottom and not from the top - the direction it takes will be determined by you, the participants. So get involved. Use the day to advance your cause and promote your music. Share and use the hashtags and be part of a unique and historic global musical celebration.